Why Tape?

We’ve been asked that question multiple times. It’s expensive, it needs maintenance, the editing is limited..
Despite all that it is much better suited for recording live bands and offers you pretty much an instant gratification on playback.
Think of it as film vs digital photography, you can spend hours upon hours in Photoshop to get that “film look” or you can just use film and get that “look” without any struggle, but unlike film tape doesn’t need to be developed.

Just like film, tape forces you to do more work in pre-production than in post - meaning that rather than postpone all the production decisions for the time when everything is recorded, you plan the session out before it even begins and make a good deal of those decisions upfront.
The benefit of doing so is that it saves you from the choice paralysis that can come in later, when you start adding infinite overdubs because the track count in digital is unlimited and stack plugins by a dozen to get “that” sound. In other words it’s faster and more time efficient than digital, as you don’t have to spend too much time to get a good sound.

For those who are thinking of next generations discovering their music, tape would be the answer to a medium that can survive several decades. Unlike the digital formats that are constantly changing and evolving and have rather short life cycles, analog tape formats have stayed the same for the past 50 years meaning that you can play any tape from the 60s or 70s or even 50s on a modern machine and transfer it to a record or a digital file.

And finally for the analog purists, it is still possible to make a AAA(all analog) grade vinyl record by making a stereo 1/4’ master of your mixes and with that roll of tape go to any mastering studio that has proper equipment to make an all analog lacquer ready to be pressed at any pressing plant of your choice . Now, how cool is that!!?? After all, that is how most of your favorite records were made.
Nothing beats the real thing!